reach your greatness.

Master the mindset of elite athletes to become your best.
Proven by pros.
Backed by science.
100+
Professional Athletes
25+
Leaders and Their Teams
50+
Executives, VCs, and CXOs
35+
Elite Military Members
01

Overcome self-Doubt

02

Remove fear of Failure

03

Unlock your potential

Trusted at the top

You don’t have to struggle under pressure.

If you are:

  • Transitioning from one level to the next
  • Leading a team for the first time
  • Experiencing new demands as you grow in your career
  • Feeling pressure to always be on
  • Looking to make a big pivot personally or professionally
  • Worried you’re not reaching your full potential

And you want to:

  • Reach your goals more quickly
  • Enhance your focus and execution
  • Perform your best consistently
  • Make stress a superpower
  • Lead your team more effectively
  • Experience living at your full potential
Schedule a call

Basic Membership

Our Basic Membership is perfect for those seeking essential fitness services on a budget. Enjoy access to our state-of-the-art facilities, group fitness classes, and basic amenities, along with limited personalized training sessions to kickstart your fitness journey.

$29.00/month

Get Started

Premium Membership

Elevate your fitness experience with our Premium Membership, offering enhanced access and personalized attention. Enjoy unlimited access to all facilities and amenities, including group fitness classes, personalized training sessions, and nutritional guidance, tailored to your

$100.00/month

Get Started

Elite Membership

Experience the ultimate in personalized training and support with our Elite Membership. Designed for those seeking VIP treatment and maximum results, this membership includes unlimited access to all services, priority booking for training sessions, exclusive discounts on additional services, and ongoing support from our expert trainers.

$200.00/month

Get Started
about

About Dr. Alex Auerbach

Performance Psychologist & Executive Coach

I've seen first-hand what it takes to compete consistently at the highest level. When your family and team depend on you to deliver, you need high performance mindset skills to be your best when it matters most.

I have worked for over a decade at the highest levels of sports, including in the NBA and NFL.

Now, I'm leveraging the science-backed, field-tested strategies I have used to help pro athletes be their best to help founders and CXOs raise their game and deliver consistently.

Schedule a call

Turn constraints into
competitive advantages

1:1 Coaching

Excellence is idiosyncratic. Don't follow a formulaic approach. Get a personalized regimen and perform like the pros.

Learn more

Team Consulting

Build a high-performing team using the science of elite teamwork and best practices from building cultures in elite sports.

Learn more

Digital Coaching

Self-paced courses, free guides, and a weekly newsletter to help you master the skills and science of success.

Learn more

Basic Membership

Our Basic Membership is perfect for those seeking essential fitness services on a budget. Enjoy access to our state-of-the-art facilities, group fitness classes, and basic amenities, along with limited personalized training sessions to kickstart your fitness journey.

$29.00/month

Get Started

Premium Membership

Elevate your fitness experience with our Premium Membership, offering enhanced access and personalized attention. Enjoy unlimited access to all facilities and amenities, including group fitness classes, personalized training sessions, and nutritional guidance, tailored to your

$100.00/month

Get Started

Elite Membership

Experience the ultimate in personalized training and support with our Elite Membership. Designed for those seeking VIP treatment and maximum results, this membership includes unlimited access to all services, priority booking for training sessions, exclusive discounts on additional services, and ongoing support from our expert trainers.

$200.00/month

Get Started

How it Works

You'll be guided through the same approach I've used with hundreds of elite athletes to help them consistently and reliably perform their best.

01

Schedule a discovery call

A free consultation will help you better understand the coaching process and how I can best serve you.

02

Create your customized performance plan

Based on your goals and values, we'll chart a course of action together to make progress fast.

03

Become your best

Through experiential learning, you'll develop new skills, refine, and then implement on your way to the top.

Schedule a call

Testimonials

Alex Auerbach is one of my go-to thinkers in the mental performance space. He disseminates research-backed ideas that are clear and actionable. His ability to distill the high-performance concepts you need into actionable insights makes for an easy link between concept and action.

author 1
Steve Magness
Author & Peak Performance Expert

Alex has worked directly with some of the world's most elite athletes. Combined with his deep expertise in human psychology, he's seen first-hand what it takes for someone to perform at the elite level while maintaining their health and sanity.

author 1
Andy Johns
Former CEO of Wealthfront and VP at Twitter

Alex is one of the best in the game. His ability to dive deep and explain this is next level. By going through his training, not only did I make massive improvements in my professional life (income and performance), but also benefits in my personal life. It's a no-brainer for your brain-I'd recommend his program to anyone who's looking to level up.

author 1
Kevin “KD” Dorsey
SVP of Sales and Partnerships at Bench Accounting

Alex has been a great thought partner, coach, and confidante to work with. He helped me center my decision-making during an important juncture in my career. His unique combination of clinical psychology, ACT, and performance coaching makes him a force multiplier for any founder, executive, or VC's career. Our work together helped me create a more balanced and sustainable work-life integration.

author 1
Bo Ren
Managing Director of Early Stage Startups at Silicon Valley Bank
author 1

Alex Auerbach is one of my go-to thinkers in the mental performance space. He disseminates research-backed ideas that are clear and actionable. His ability to distill the high-performance concepts you need into actionable insights makes for an easy link between concept and action.

Steve Magness

Author & Peak Performance Expert

author 1

Alex has worked directly with some of the world's most elite athletes. Combined with his deep expertise in human psychology, he's seen first-hand what it takes for someone to perform at the elite level while maintaining their health and sanity.

Andy Johns

Former CEO of Wealthfront and VP at Twitter

author 1

Alex is one of the best in the game. His ability to dive deep and explain this is next level. By going through his training, not only did I make massive improvements in my professional life (income and performance), but also benefits in my personal life. It's a no-brainer for your brain-I'd recommend his program to anyone who's looking to level up.

Kevin “KD” Dorsey

SVP of Sales and Partnerships at Bench Accounting

author 1

Alex has been a great thought partner, coach, and confidante to work with. He helped me center my decision-making during an important juncture in my career. His unique combination of clinical psychology, ACT, and performance coaching makes him a force multiplier for any founder, executive, or VC's career. Our work together helped me create a more balanced and sustainable work-life integration.

Bo Ren

Managing Director of Early Stage Startups at Silicon Valley Bank

author 1

I honestly don't know where my business would be without the coaching and guidance from Alex. His strong knowledge is matched by his extensive experience, and his kind communication is balanced by him pushing me to grow, take risks, and measure success in small breakthroughs. He drives me towards action and accountability. I highly recommend Alex for anyone looking to take themselves and their business to the next level.  

Jeffrey Holzberg

Director of Clinical Research

author 1

I connected with Alex after being inspired by his mindset, and after a discovery call, I knew he was the right coach. His calm yet confident approach helped me navigate a challenging career transition after nearly two decades with one company. As a senior leader in banking, I’ve worked with many coaches, but Alex’s unique ability to shift perspectives, challenge constructively, and build confidence truly sets him apart. His background in sports psychology, combined with his expertise, has not only improved my leadership but also enhanced my personal well-being.

Amy Grothaus

SVP - Director of Business Solutions & Strategy
Central Bank of the Midwest

I've tried other gyms and training programs before, but nothing compares to Vitality Fit. The group fitness classes are fun and challenging, and the trainers go above and beyond to ensure everyone gets a great workout. I've never felt stronger or more confident!

author 1
Michael B.
Doctor

Vitality Fit has been a game-changer for me. The personalized training sessions and nutritional guidance have helped me achieve results I never thought possible. The trainers are knowledgeable, supportive, and genuinely invested in my success.

author 1
Rachel S.
Art Director

I can't say enough good things about Vitality Fit. The team truly cares about their clients' success and well-being. From the personalized training programs to the welcoming atmosphere, everything about this gym is top-notch. I highly recommend it to anyone looking to achieve their fitness goals.

author 1
Mark D.
Student

As someone recovering from a sports injury, I was hesitant to start training again. But Vitality Fit's rehabilitation services have been a game-changer for my recovery. The trainers are knowledgeable and supportive, and I've made significant progress thanks to their guidance.

author 1
Sarah M.
FE Developer

Free Downloads

Services

Discover a range of tailored services designed to meet your fitness needs and elevate your training experience. Whether you're a beginner looking to kickstart your fitness journey or an experienced athlete seeking to enhance performance, our services are crafted to deliver results that exceed expectations.

Personalized Training Sessions

Enjoy one-on-one sessions with our expert trainers, where every exercise is customized to your fitness level and goals. Whether you prefer strength training, cardio, or flexibility-focused workouts, we've got you covered.

Nutritional Guidance

Achieve optimal results with personalized nutritional plans tailored to complement your training regimen. Our nutrition experts will work with you to create a balanced and sustainable eating plan that fuels your body and supports your fitness goals.

Group Fitness Classes

Join our dynamic group fitness classes for an energizing workout experience in a supportive community setting. From high-intensity interval training (HIIT) to yoga and Pilates, our classes cater to diverse fitness preferences and levels.

Functional Movement Training

Enhance your everyday movement patterns and prevent injuries with our functional movement training programs. Our trainers will focus on improving mobility, stability, and strength through exercises that mimic real-life activities.

Weight Loss Programs

Take control of your weight loss journey with our comprehensive programs designed to help you shed pounds safely and sustainably. Receive personalized support, accountability, and motivation every step of the way.

Sports-Specific Training

Elevate your athletic performance with specialized training programs tailored to your sport of choice. Whether you're a weekend warrior or a competitive athlete, our trainers will help you optimize your skills, agility, and endurance.

Rehabilitation Services

Recover from injuries and surgeries with our rehabilitation services, guided by experienced professionals who prioritize your safety and well-being. We'll create a customized rehabilitation plan to help you regain strength, mobility, and confidence.

Mind-Body Wellness

Cultivate inner peace and balance with our mind-body wellness offerings, including yoga, meditation, and stress management techniques. Nourish your mental and emotional well-being as you strengthen your body and spirit.

Results

Experience the transformative power of personalized training with Vitality Fit. Our clients achieve remarkable results that go beyond physical fitness, encompassing improved health, confidence, and overall well-being. Explore the success stories of individuals who have embraced our approach to training and unlocked their full potential.

client 1 photo 1
client 1 photo 2

Sarah Johnson

Sarah embarked on her fitness journey with the goal of shedding excess weight and reclaiming her confidence. Through dedication and perseverance, she successfully lost 30 pounds in just 3 months, thanks to personalized workout routines and nutrition guidance.

Goal:

Weight Loss

Starting Weight:

180 lbs

Current Weight:

150 lbs

Result:

Lost 30 lbs in 3 months through personalized workout routines and nutrition guidance.

Michael Smith

Michael had a clear objective: to build lean muscle mass and sculpt his physique. With a structured strength training program and tailored meal plans, he gained an impressive 20 pounds of muscle over the course of 6 months, achieving the transformation he desired.

Goal:

Muscle Gain

Starting Weight:

150 lbs

Current Weight:

170 lbs

Result:

Gained 20 lbs of lean muscle mass in 6 months with a structured strength training program and tailored meal plans.

client 2 photo 1
client 2 photo 2
client 3 photo 1
client 3 photo 2

Alex Patel

Alex's journey was focused on achieving a complete body transformation, shedding excess body fat and gaining muscle definition. Through targeted workouts and nutritional guidance, she successfully decreased her body fat percentage by 10% over 5 months, revealing a stronger, fitter physique.

Goal:

Body Transformation

Starting Weight:

180 lbs

Current Weight:

150 lbs

Result:

Achieved a remarkable body transformation, losing 10% body fat and gaining muscle definition through a combination of targeted workouts and nutritional guidance over 5 months.

Our Team

Get to know the experts behind our personalized training programs, each bringing their unique expertise and passion to guide you on your journey to vitality.

trainer 3

Sarah Coen

Head Trainer

With over a decade of experience in the fitness industry, Sarah is a certified personal trainer and nutrition specialist. Her holistic approach to health and wellness empowers clients to achieve sustainable results through tailored training programs and lifestyle modifications. Sarah's infectious enthusiasm and compassionate nature make her a trusted mentor and motivator for clients of all fitness levels.

trainer 3

Mark Rodriguez

Performance Coach

As a former collegiate athlete and certified strength and conditioning specialist, Mark brings a wealth of knowledge and expertise to Vitality Fit. With a focus on sports-specific training and performance optimization, Mark helps athletes of all levels elevate their game and reach their full potential. His dedication to continuous learning and individualized coaching ensures that clients receive the personalized attention and support needed to excel.

trainer 3

Brian Mallen

Mind-Body Wellness Instructor

Brian is a seasoned yoga instructor and mindfulness coach who believes in the power of holistic wellness to transform lives. With a background in psychology and meditation, he guides clients on a journey of self-discovery and inner peace. Brian's nurturing presence and gentle guidance create a safe space for clients to explore mindfulness practices, reduce stress, and cultivate greater balance and harmony in their lives.

Frequently Asked Questions

Explore answers to common questions about Vitality Fit

How do I get started with Vitality Fit?

Getting started is easy! Simply schedule a complimentary consultation with one of our trainers to discuss your fitness goals and preferences. From there, we'll create a personalized plan tailored to your needs.

What sets Vitality Fit apart from other gyms?

At Vitality Fit, we prioritize personalized attention and support. Our expert trainers design customized training programs based on your individual goals, ensuring you receive the guidance and motivation needed to succeed.

Do you offer nutritional guidance?

Yes, we do! Our team of nutrition experts will work with you to create a balanced eating plan that complements your training regimen. We believe that nutrition is an essential component of overall health and fitness.

Can I cancel or change my membership?

Yes, we offer flexible membership options with no long-term contracts. You can cancel or change your membership at any time with no hassle. Simply speak with a member of our staff, and we'll assist you with any adjustments you need.

Get in touch

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