About Dr. Alex Auerbach

I am a performance psychologist currently working as an executive in professional sports.

I've been fortunate to work with the best athletes in the world in the NBA, NFL, MLB, and Olympians, as well as high-performers in other domains like elite military units, Fortune 5 companies, and venture-backed start-ups.

I am also a father to a wonderful daughter, husband to a great wife, dog owner, enjoyer of sunshine, and a former high-level football coach.

My core values.

Excellence

I believe anything worth doing is worth doing well. That doesn't always mean you get it right, but with great effort and hard work, we can improve almost anything.

Compassion

I believe that people need to be heard and understood before you can help them reach their full potential. The work to improve is hard, and happens most effectively with a compassionate supporter.

Growth

We all want to become the best version of ourselves. Growth is about constantly working to improve myself, for myself and my clients.

Let’s work together.

  • 1:1 coaching tailored to your unique goals and needs. It's just like a personalized performance plan.

  • Build a high-performing team using the science of elite teamwork and best practices from building cultures in elite sport.

  • Self-paced courses, free guides, and a weekly newsletter to help you master the skills and science of success.